Modify Watches grows deeper into cycling market


San Francisco, CA, Modify Industries, Inc.,a San Francisco-based company that designs and manufactures interchangeable watches, announced today their recent collaborations with iconic IBD’s, cycling teams and street cycling heroes.

Following their successful Kickstarter campaign – ‘Mod-To-Order’- Modify Watches can now print-on-demand fully-customized watch designs These are printed and assembled in the San Francisco, CA and Modify is proud to offer the same process to cycling teams and IBD’s.  This control over the supply chain and production enables Modify to service both large and small shops, as well as teams.

“Modify’s entry into the cycling industry and itsculture is a natural extension for our brand and, more importantly, fun for our team.” states Aaron Schwartz, CEO, Modify Watches.  “We want to work with brands, teams and people that inspire us. IBD’splay a critical role for communities, as these brick and mortar shops offer the best resources for people to learn about our product. We are proud to have the opportunity to collaborate with people that we admire.”

Modify has made custom watches for SRAM,Pinarello, Ritte Racing, Hodala Cyclocross Team,Cyclehawk, Godspeed Courier and Levi’s GranFondo to name a few. Shops such as One On One Bicycle in Minneapolis and West End Bikes in Portland are signed on to carry custom watches as well as stock options. For dealer inquiries please contact Aaron Schwartz,

About Modify Industries, Inc.

Founded in 2010, Modify Watches are fun, colorful and affordable timepieces featuring mix-and-match faces and straps. Near endless custom combinations means you can build the perfect “Mods” to match your style. Modify is an industry leader and official licensee of Major League Baseball, Major Leagues Soccer as well as local and national cycling teams and companies.  Their tagline says it all: Show YOUR Colors! More at | @modifywatches

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