SCOTTS VALLEY, CA—July 15, 2014 — Blackburn (www.blackburndesign.com), designer and developer of innovative cycling products and accessories, announced today the induction of four new adventure cyclists into the 2014 Blackburn Ranger “Out There” program. Created in 2012 to embody the culture of adventure, the Blackburn Ranger program supports cyclists that the brand admires on their journeys along the Pacific Coast and the Great Divide.
To continue the legacy and spirit that Founder Jim Blackburn built in 1975, the Ranger program is created from a simple and effective people-and-product-first approach with everything it touches. This no-nonsense style provides in the field product development feedback that gets fast-tracked for future innovation and also places community first; which has always been a fundamental tenet of the brand.
According to Robin Sansom, Brand and Product Manager, “The Rangers are on the front line with our products on a daily basis for months. Their level of focused feedback is instrumental to our product innovation, validation and testing. We are approaching our third year of the Ranger program and our team is all so proud of the cyclists for stepping up to share their adventures.
Ultimately, the program encourages everyone to ‘get out there.’
Blackburn sent out a smoke signal to cyclists asking for participation into the Ranger program from January– March 2014. There was an overwhelming response as hundreds of applicants created videos and wrote essays explaining why they wanted to embark on the adventure and become a Blackburn Ranger. The end result was the Blackburn team choosing four new Rangers that they felt symbolized the sprit of the brand and would carry the torch of the proceeding Rangers.
Introducing the 2014 Blackburn Rangers
Name: Chas Eberle
Route: Pacific Coast
Chas has been chasing adventure for a long time. He is currently a student but the majority of the time you can find him at Mt. Baker during the winter teaching snowboarding and in Alaska during the summer supervising a zip line course. Chas is not in a hurry to complete the journey and has his sights set on epic surf stops and finding as much dirt connectors as possible along the tour.
Name: Eiry Bartlett
Route: Pacific Coast
Eiry calls the beautiful land of Vancouver home and one of her passions is designing leather goods for her company AARAWORKS. Her other drive is to
Embark on the road less travelled and have adventure bike/camp become a daily ritual during the long ride to Mexico.
Name: Sam Harney and Kurt Williams
Route: Great Divide
Sam and Kurt are long time friends and will be joining forces during their adventure. The duo will be carrying 100lbs of climbing gear in order to pick off routes during their endless summer ride. They both live in Bishop, CA and climb as much as humanly possible and plan to continue this lifestyle by bike. They are in absolutely no hurry to finish the route and their personal success gage will be a combination of miles and how many routes they knock down along the way.
Name: J.D. Pauls
Route: Great Divide
J.D. is a returning Ranger, who successfully completed the Great Divide last year and told some fantastic stories along the way. We welcome J.D. back this year for another adventure, this time along the Colorado Trail, which intersects the Great Divide and is incredibly story worthy.
Name: Jennifer Schofield
Route: Pacific Coast
Also a returning Ranger, Jennifer’s journey in 2013 helped to inspire a career change and now she is embarking on a life journey that involves guiding others on their cycling adventures. We’ll see what this iteration of travel by bike is like for her . . . ice cream will be a part of it.
To follow the Blackburn Ranger adventures go to: http://www.blackburndesign.com
About Blackburn Design
Since 1975 Blackburn Design has been dedicated to designing innovative and reliable cycling products and accessories that are essential to the riding experience. The Scotts Valley based company produces pumps, lights, racks, bags, computers, cages, trainers, tools, fenders and mirrors. For more information, visit http://www.blackburndesign.com | @BlackburnDesign
Check out how Chrome shoes are made, have some beer, and a great time.
Chrome – The newest edition to our Artist Series features the original artwork of Japanese artist NOA-. NOA- is as humble as he is talented. Typically using oil and acrylic paint on canvas or wood, he’s known for painting live with a style that emulates Japanese line-making. Each piece of art is influenced by the music he chooses to play as he paints, with most of his inspiration is deeply rooted in hip-hop and graffiti. NOA- created this artwork based on the Japanese phrase, “” that translates phonetically to Kuromu (sounds like Chrome!) and means Black Fog. These one-of-a-kind Yalta bags come from a 4′ x 12′ canvas and acrylic painting NOA- made. Each of the 8 bags represents a specific segment of the painting where the Black Fog takes on a unique energy of its own. Our Artist Series is produced as a limited run. Once they are gone, they’re gone.
Get yours here!
Cyclocross component maker Retroshift is changing its name and face to Gevenalle, and introducing an expanded and updated product line. Gevenalle, derived from two dutch words and translates to “Give All” reflecting the brands commitment to creating innovative and performance enhancing shifting solutions for cyclocross. The name change comes as the brand launches Hydraulic Shift Levers and Cassette Adapters both designed to address the specific needs of shifting in the mud and dirt. All Gevenalle products undergo testing in a race atmosphere before being brought to market.
“Gevenalle products are the result of a love for cyclocross and desire to offer innovative and problem solving solutions for the sport that road components don’t quite meet. Our products are geared toward the cross racer looking to improve his/her performance with race parts built to better meet their requirements. “We are offering affordable, after market components that better meet the requirements of the muddy carnage we call cyclocross”. -Adam Clement (Founder of Gevenalle)
FEEDBACK SPORTS LAUNCHES NEW MARKET SEGMENT
Golden, CO- April, 1, 2014 – Feedback Sports known for high-quality cycling products addresses a growing 3 to 6 year-old childrens’ DIY market with introduction of an elite level bicycle work stand.
The Pee-WeeElite is a 3-foot tall work stand optimized for repairs on 12” wheel balance bikes. The Pee-WeeElite represents the first of several new products the company is working on for this important demographic of cyclists. According to Feedback Sports Founder/President Doug Hudson, “Youth is the foundation of cycling and keeping a bicycle in good working condition is key to the experience.” In addition, Hudson mentions, “We have seen a trend in children attempting to work on their own bikes but until now there has not been a easy solution. We want to empower kids to be in charge of their bike repairs and get back on the sidewalk quickly.”
Feedback Sports is putting extensive resources behind the project including hiring several new employees and consultants. Feedback’s engineers worked diligently to optimize the design after spending months studying growth charts and focus group data from around the world.
Jeff Nitta Director of Sales & Marketing mentions, “We think this product is just the thing to spark interest in bicycle maintenance at a young age. There are over 10 million kids bikes sold in the USA each year, so we feel confident when going up against products like the iPad and XBox.”
Sammy Rutherford, Eastern Regional Sales manager simply states, “I’m gonna sell em’.”
The Pee-WeeElite will be officially introduced to the public at the Sea Otter Classic in Monterey April 10-13th at Feedback’s booth #113.
About Feedback Sports
Feedback Sports is a specialty bicycle accessory company, which offers a wide range of high quality works stands, innovative home bicycle storage, precision measurement tools and in-store display products. www.feedbacksports.com
Chrome release their red leather limited edition version of the 415 Work Boot. A boot designed for good looks, durabilty you would expect, and mobilty on bike, by foot, skateboard or whatever is your flavor. MSRP is $130.
Check back for our review of these killer boots.
The Velo Hinge from Feedback Sports is an affordable, patent pending bike wall rack with simple, innovative technology for conveniently storing your bicycle. We should have some soon for our review, keep an eye out.
Hinge design allows bike to swing left or right
Optimizes available storage area
Fold hook away when not in use
Wheel bumper stabilizes bike and prevents swaying
Powder coated steel
7.25” X 3.5” X 0.63” (185mm X 90mm X 16mm)
Load Capacity: 50lbs
Assembled to pivot left (changeable)
3 year warranty
BLACKBURN IS LOOKING FOR BRAND AMBASSADORS FOR 2014:
Are you a cyclist with an adventurous soul? Someone who likes to capture your stories along the road? Maybe you’re a seasoned bikepacker, well-versed in traversing back roads and trails. Maybe you’re just getting into adventure cycling – testing out overnight trips and yearning for more. Definitely you’re somebody who passionately believes in the idea that viewing the world can be better by bike.
At Blackburn we design product for those who embody this spirit of adventure, and in support of this community we’re recruiting 4 new brand ambassadors for 2014. Nicknamed “Rangers”, our ambassadors provide the ultimate test of our products and bring them into real world situations as they tackle journeys along the Pacific Coast and Great Divide routes. Blackburn Rangers work directly with our designers and engineers to deliver invaluable product feedback as well as advocate for bicycling touring, share their journeys and adventures along the routes and encourage everyone to get “Out There.”
If you’re interested in traveling the Pacific Coast Bicycle Route or the Great Divide Mountain Bike Route and sharing your stories along the way–as well as testing out our latest and greatest gear–you just might be the perfect candidate to be a Blackburn Ranger.
Learn more about what our Rangers did this year by clicking the Out There link in the header above and be sure to watch the video stories below.
CRITERIA OF A GOOD RANGER/WHAT WE’RE LOOKING FOR:
Loves the idea of exploring the world by bike.
Active and knowledgeable on social media, with a good following
Passionate about the Blackburn brand
Someone who likes to “capture” the moments of life.
An excellent storyteller; written, verbal and/or visual
A camper, traveler and adventurer.
AMBASSADOR RESPONSIBILITIES/WHAT YOU’LL BE EXPECTED TO DO:
Spread the word about the Blackburn brand and products
Travel the Pacific Coast or Great Divide Cycling Route in summer of 2014
Create and deliver ride inspired content (photos, videos, blogs)
Actively participate in social media
Attend Ranger Camp at the 2014 Whiskey Off-Road Event in Prescott, AZ
Provide product testing feedback to the Blackburn team
WHAT YOU GET/WHAT’S IN IT FOR YOU:
New & Prototype Blackburn Gear
Travel to and participation in our 2014 Blackburn Ranger Camp at the Whiskey Off-Road in Prescott, AZ
Appearance in Blackburn videos and possible regional ad campaigns, in-store displays or other Blackburn marketing initiatives
Small travel stipend to help you complete the route
HOW TO APPLY:
Submit a short essay that details why you’d make a great Blackburn brand ambassador.
Try to hit upon the following points: What sort of history do you have with the Blackburn brand? What kind of bike touring have you done, if any? What are your personal motivations for embarking on the Pacific Coast or Great Divide? Is there anything special you’d like to do along the way? Surf, Kayak, Climb, Skateboard, raise money for a cause, hit every historical site?
Send along several photos (3 to 10) that best illustrate who you are and how you view the world
Bonus points: upload a short video to YouTube that showcases the points listed above, #beablackburnranger and send us the YouTube URL with your completed essay
WHAT HAPPENS NEXT:
You will receive an email confirming we’ve received your application
An 8 person panel comprised of Blackburn representatives, media and creative partners and a representative from the Adventure Cycling Association will review each application
Finalists will be notified by February 22nd, 2014
Final selection will be determined by March 7th, 2014. Notification will be posted to www.blackburndesign.com